Blogging the Sterling :: Strategies for managing and motivating the Gen-Why workforce (Part 1)

CG Academy Graduation
By Chion Wolf

Keynote presentation this morning by Valerie Oberle who had previously worked at Disney for more than 2 decades.

What are the generations we face right now? Ms. Oberle gives us a model with the three broad categories:

• Boomers, born 1946-1964
• Gen X, born 1964-1979
• Gen Y, born 1980-1994

How are generations created?

Attitude and influences shape our behaviors:

• Parents/family
• School/education/training
• Religion/morality
• Friends/peers
• Media/culture

Just take a look at what was going on when these generations came of age.