Thursday, May 29, 2008

Blogging the Sterling :: Strategies for managing and motivating the Gen-Why workforce (Part 1)

Keynote presentation this morning by Valerie Oberle who had previously worked at Disney for more than 2 decades.

What are the generations we face right now? Ms. Oberle gives us a model with the three broad categories:
  • Boomers, born 1946-1964
  • Gen X, born 1964-1979
  • Gen Y, born 1980-1994
How are generations created?

Attitude and influences shape our behaviors:
  • Parents/family
  • School/education/training
  • Religion/morality
  • Friends/peers
  • Media/culture
Just take a look at what was going on when these generations came of age.

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